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AI-Powered Search & Generative Search

AI-Powered Search & Generative Search

by Archana G | Jul 10, 2025 | Digital Marketing, Keyword Research, SEO Tool, Website Performance

Remember those old days when, after searching for something on Google, we used to click through five or six different links on the search engine results pages? We used to scroll through pages of information to extract the points we needed, such as to get our...
Accessible Websites: Key Principles and Best Practices

Accessible Websites: Key Principles and Best Practices

by Thamarai P | Jul 31, 2024 | Onpage Optimization, Search Engine, SEO Tool, Website Performance

The significance of web accessibility is no longer a secret. From public institutions to private and for-profit organizations, everyone is quickly realizing the socio-economic potential of making websites and digital tools accessible to people with disabilities,...
Accessibility and SEO: How They Work Together

Accessibility and SEO: How They Work Together

by ESO | Jun 26, 2024 | Mobile App Development, Search Engine Optimization, SEO Tool, Website Performance

SEO and web accessibility are two sides of the same coin. They have much more in common than you may think. To begin with, the goal of search engine optimization is to help the target audience discover the right brand content effortlessly. The goal of website...
How Do You Make Your Website Colorblind-Friendly?

How Do You Make Your Website Colorblind-Friendly?

by ESO | Jun 24, 2024 | Mobile App Development, Search Engine Optimization, SEO Tool, Website Performance

Creating an inclusive experience requires designing a website that can be accessed by individuals who are color blind. People who are color blind are less able to discern between different hues of color due to their altered perception of color. Here are some tips and...
Mobile Accessibility: Ensuring Your Site is Mobile-Friendly

Mobile Accessibility: Ensuring Your Site is Mobile-Friendly

by ESO | May 27, 2024 | Link Building, Local SEO, Mobile App Development, Search Engine Optimization, Website Performance

The 2020s are all about digitalization. Every aspect of people’s daily lives, from learning to entertainment to commuting and more, is dependent on the web and digital devices. Therefore, it is crucial to ensure web accessibility. Simply put, web accessibility can be...
Content Marketing Skills: 10 Must-Haves for Content Success in 2024

Content Marketing Skills: 10 Must-Haves for Content Success in 2024

by ESO | Apr 22, 2024 | Link Building, Local SEO, Mobile App Development, Search Engine Optimization, Web Design, Website Performance

Content Marketing Skills: 10 Must-Haves for Content Success in 2024 The biggest challenge that online sellers face is how to boost their reach and website traffic. Widening one’s target audience through exceptional content marketing strategies has made innumerable...
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