Schema markup is one of the most overlooked tools in search engine optimization. By adding structured data to web page markup, you can add a variety of different information to describe the purpose of the page and what content is present. Many websites underuse schema...
Brands face more and more challenges in acquiring customers as they compete with rivals worldwide in the digital sphere. Using marketing to stand out in the modern world is difficult when customers don’t know which brands they can trust and can’t form...
Link-building has been an integral part of search engine optimization since Google revolutionized the search industry. In 2021, using links to drive traffic to your website is one of the clearest indicators of relevance and trustworthiness to search engines, in...
E-commerce is now accessible to all kinds of businesses. Not only can large companies offer sales and delivery online, but it’s easier than ever for any store with a physical storefront or a digital-first brand to launch their own website and mobile app to sell...
When a visitor types in the keyword in the search engine search bar, the relevant websites and small snippets of information are displayed. This rich snippet is relevant to the search and makes it easier for visitors to identify the appropriate website. Hence, to...
Structured data is essential if you want Google to evaluate the information available on your website and create small snippets for the visitors checking your website. These snippets of information are essential to ensure that the visitors are interested in visiting...
