In today’s day and age, search engine optimization needs no introduction. It is the quintessential bedrock of digital or online success. In simple words, SEO refers to a set of rules and regulations aimed at ‘optimizing’ websites so that they can achieve a higher...
For many years, digital marketers have been plagued by the question – of ‘what Google wants.’ The precarity of the Google Core Updates and algorithms is such that even before you begin to grasp their nuances, a new change knocks at your door, jeopardizing...
You are on your way to launching your breakthrough app and making it a success. You are also ready to hit that “Launch” or “Publish” button. However, whether you launch your app or upgrade your app’s marketing strategies, the only thing...
With rising competition in the online marketplace, planning the appropriate organic SEO tactics is of utmost importance. An SEO strategy can make or break a business, so you must do it right! You have decided to upgrade your website’s experience to a faster and...
Acronyms abound in the world of digital marketing. The abbreviation NAP demands particular consideration. Before you become overly enthusiastic or perplexed, the sleep we’re referring to isn’t something you want to take during the workday. Your...
Email looks like a dated and unimportant marketing technique in the era of pay-per-click, social media, and many other online advertising strategies. Surprisingly, though, email is still the most popular marketing tool employed by companies globally today. For...
