Reporting is an essential element for digital marketing agencies. It is a tool for them to demonstrate the value they have delivered. But SEO’s dynamic nature is making the process increasingly complex. It takes a lot of time, and with the continuously changing norms,...
You know that feeling when you go on a website that takes an eternity to load. It’s frustrating, right? For businesses, this is a quick way to lose customers. This is the exact reason why Google came up with Core Web Vitals. These focus on the speed at which a site...
The majority of global web traffic comes from mobile devices. It is how humans most commonly consume content. It’s easy, fast, and literally at your fingertips. This shift from computer systems and laptops to mobile devices has changed the way content is...
When people think of SEO, they tend to think about a checklist: keywords, backlinks, quality content, site speed, etc. But there is one enormous factor that is seldom included on that checklist- website accessibility. Building an accessible website is not only a way...
