If you want to grow your audience and drive traffic to your website without spending money and effort on marketing, improving your SEO is the way to go. We know the strategies for websites to increase their search engine rankings by optimizing their technical SEO, web page performance, and content quality.
Elite Site Optimizer doesn’t require extensive technical knowledge to use and you can customize your SEO dashboard to help you with the Analyze the SEO elements you value most highly, while focusing on the content that makes your webpages more successful in the rankings.
Your content is your most valuable resource; audit it for readability, spelling, grammar, and length of paragraphs and posts. The Content Audit lets you know if your content is hard to understand or is formatted unprofessionally, which could hurt your ability to grow your audience.
Internal links that are broken or direct the visitor to the wrong page get in the way of navigation, while unneeded redirects cause search engine bots to crawl less of the site. Check pages in bulk for all internal link issues so you can fix them and use the most up-to-date links.
Content written in the active voice can be understood more easily and communicates more directly with the audience than passive voice. ESO checks each sentence for active or passive voice and reports on whether the web page overuses the passive voice in a way that hurts the clarity of the content.
ESO validates all structured data according to schema.org standards to fix invalid forms. Structured data lets you categorize your content so search engines can interpret it better, and helps them create featured snippets on search engine results pages.
Researching the most valuable keywords to target can guide you in writing SEO-optimized content to attract search engine traffic for your website. ESO makes it easy to analyze the most appropriate and highly-searched keywords related to any given topic.
Make sure all your pages use title and description tags, H1 tags, and image metadata to enhance their searchability, utilizing keywords appropriate to the content. ESO’s on-page crawl data identifies any invalid metadata so you can correct misused tags.