Having schema markup on a website can help search engines identify web content relevant to users, but invalid schema can lead to this information being ignored. Elite Site Optimizer's Schema Markup validator crawls your website content, identifies the schema markup entities, and validates the available properties and attributes values. It finds issues such as missing properties, attributes, and values, then provides suggestions to fix the issues. JSON-LD, Microdata, and RDFa formats can be checked and validated with ESO.
Modern search engines classify content with the help of schema content type tags and use them to serve the most relevant content to users depending on their search terms. Content encoded with the right schema markup guides search engines to associate that content with the intended audience. ESO’s schema markup validator tool validates all three formats of rich snippets according to schema.org and Google guidelines for using rich snippets. This helps webmasters fix issues faster and improve their SEO. Effective schema markup is especially vital for the webmasters of eCommerce stores, news sites, and blogs for helping reach their audience from search engine traffic.
Elite Site Optimizer offers the following features.
ESO is compatible with all forms of schema markup supported by Google. Using microdata nests structured data that helps search engines interpret the context of a specified term within HTML text. Get microdata validated regularly to make sure search engines are able to direct users to the content they are looking for.
ESO recognizes various entity types indicated by schema markup, especially ones crucial to communicating information that can make a business stand out. Important entity types can identify an article, video, or product on a page, and having valid markup on these elements improves the SEO of those pages.