Features / Brand Mentions

Brand Mentions

"Brand mentions" refer to any time when someone discusses your product, service, or company on a social media platform such as Facebook, Instagram, or Twitter and beyond social media.
Brand mentions can increase awareness and visibility, allowing consumers to become acquainted with your brand and unwittingly gain confidence in it.
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BrandMentions
BrandMentions
The ESO reports about Brand Mentions help improving several areas, including Brand Awareness, SEO Impact, Reputation Management, and Engagement Opportunities.
Get To Know More About The Brand Mentions
What are brand mentions in SEO?

Brand mentions occur when someone discusses your product, service, or company on a social media platform such as Facebook, Instagram, or Twitter. Brand mentions can happen in a variety of ways, and some go beyond social media.

Why do brand mentions matter?

Brand mentions can Increase awareness and visibility, allowing consumers to become acquainted with your brand and unwittingly gain confidence in your service/offering. After all, consumers have an affinity for brands they've heard of or recognized. Collect organic links from other comparable sites.

How to Analyze Brand mentions?

Brand mentions are calculated by monitoring reviews, social media posts, and online content that reference your brand. These mentions are then categorized as positive, negative, or neutral based on the sentiment expressed in the review or content.

What are the advantages of tracking brand mentions?

Tracking brand mentions can help you assess brand awareness, monitor consumer feedback and sentiment, find prospective brand champions or influencers, detect and handle crises or reputation issues early, and obtain competitive insights.

What are the benefits of tracking sentiment in brand mentions?

Monitoring sentiment in brand mentions allows you to track customer satisfaction levels, discover possible issues or crises early, quantify the impact of your marketing initiatives, and improve the overall brand reputation and customer experience.

Can I download the reports? What formats are available?

You can download the summary of the report in PDF and CSV format. The detailed report of a single web page can be downloaded in PDF format.

Why is there an issue with generating new reports?

Sometimes, the website's server firewall, defenders, and security plugins implemented may affect Elite Site Optimizer from crawling the website and generating reports. To avoid this situation, Elite Site Optimizer's crawler IPs should be whitelisted in the website's server firewall, defenders, and security plugins implemented for the website.

Please add the following IPs in your firewall:

  • 1) 44.240.233.25
  • 2) 35.82.149.10