Features / Brand Mentions

Monitor Brand Mentions - Social Listening

"Brand mentions" refer to any time when someone discusses your product, service, or company on a social media platform such as Facebook, Instagram, or Twitter, and beyond social media.

Brand mentions are an important part of social listening because they help you see what people are talking about your business or brand online. You can keep track of mentions, respond quickly, and build customer trust with ESO's Brand Monitoring Tool. It also helps with SEO and is a great way to protect and improve your online reputation.

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Brand Mentions Reports

The ESO Brand Mentions Report helps with many important things, such as SEO Impact, Brand Awareness, Reputation Management, and Engagement Opportunities. The report has a pie chart dashboard that shows the percentage of positive, negative, and neutral mentions in a way that makes it easy to see how people feel overall. The report displays the brand name, additional terms used, and the exact URL containing the mention. You'll also get the page's meta title and meta description so you can quickly look up SEO information.
We tag every mention with its sentiment, indicating whether it is positive or negative. If you see a negative mention, you can click on the link and take action to protect your brand's reputation. You can interact with the source, claim the mention, and build stronger brand recognition for positive mentions.
The Brand Monitoring Tool from Elite Site Optimizer is an effective tool for monitoring your brand's visibility and trust while also enhancing your SEO strategy.

Get To Know More About The Brand Mentions

What are brand mentions in SEO?

Brand mentions occur when someone discusses your product, service, or company on a social media platform such as Facebook, Instagram, or Twitter. Brand mentions can happen in a variety of ways, and some go beyond social media.

Why do brand mentions matter?

Brand mentions can Increase awareness and visibility, allowing consumers to become acquainted with your brand and unwittingly gain confidence in your service/offering. After all, consumers have an affinity for brands they've heard of or recognized. Collect organic links from other comparable sites.

How to Analyze Brand mentions?

Brand mentions are calculated by monitoring reviews, social media posts, and online content that reference your brand. These mentions are then categorized as positive, negative, or neutral based on the sentiment expressed in the review or content.

What are the advantages of tracking brand mentions?

Tracking brand mentions can help you assess brand awareness, monitor consumer feedback and sentiment, find prospective brand champions or influencers, detect and handle crises or reputation issues early, and obtain competitive insights.

What are the benefits of tracking sentiment in brand mentions?

Monitoring sentiment in brand mentions allows you to track customer satisfaction levels, discover possible issues or crises early, quantify the impact of your marketing initiatives, and improve the overall brand reputation and customer experience.

Can I download the reports? What formats are available?

You can download the summary of the report in PDF and CSV format. The detailed report of a single web page can be downloaded in PDF format.

Why is there an issue with generating new reports?

Sometimes, the website's server firewall, defenders, and security plugins implemented may affect Elite Site Optimizer from crawling the website and generating reports. To avoid this situation, Elite Site Optimizer's crawler IPs should be whitelisted in the website's server firewall, defenders, and security plugins implemented for the website.

Please add the following IPs in your firewall:

1) 44.240.233.25
2) 35.82.149.10