Rank Analysis - Glossary

What is meant by Campaign?

A campaign is set up for the domain to analyze the keyword ranking for the specific web page set for the campaign in the market.

What is meant by Total Keywords?

The total count of keywords configured and displayed in the report.

What is meant by First Page Ranked Keywords?

The Total number of keywords ranked on the First page.

What is meant by Keyword?

The keyword that has been configured under Campaign for tracking the positioning of the keyword in Search engines.

What is meant by SV?

Keyword's total number of searches in search results for a certain period.

What is meant by SV Trend?

The last 12 months Search volume visually as a simple small bar graph for the keyword.

What is meant by Diff?

The value-based display of keyword difficulty for the respective keyword.

What is meant by Difficulty?

The value-based display of keyword difficulty for the respective keyword.

What is meant by Search Engine?

A search engine is a platform through which users can search the internet for content and information.

What is meant by Location?

The target location for the website for campaigns. The location can be differentiated by Country, State, and City.

What is meant by Pref URL?

The webpage URL for which the keyword is ranked in the search results. Preferred URL is set up along with the keyword setup in campaign settings

What is meant by Pos.?

A position is the ranking of the keyword it has obtained in a particular search engine

What is meant by Prev Pos?

The position of the keyword in the previous crawl for ranking report.

What is meant by Track URL?

Alternate URL for which the same keyword is ranked.

What is meant by Overall Keywords Visibility Score?

The Search Visibility Score measurement shows the current visibility of your keywords (or group) ranking from 1 to 30 on the Google search. For example, keyword ranking on position #1 will have 100% visibility and the keywords ranking on position #30 and above will have 0% visibility.

What is meant by Gained Keywords?

The total number of keywords that have increased in the position comparing the recent and previous reports.

What is meant by Dropped Keywords?

The total number of keywords that have decreased in position comparing the recent and previous reports.

What is meant by Lost Keywords?

The total number of keywords that have lost their position comparing the recent and previous reports.

What is meant by Keyword Trend?

The report visualizes the rank trend report (Total Ranked, Gained, Dropped, Lost) by comparing the reports in the date range selected.

What is meant by the Rank Trend report?

Rank Trend report compares Desktop Vs mobile ranking data for the keyword selected and displays as a table and visualizes as a trend line graph.

What is meant by Position?

A position is the ranking of the keyword it has obtained in a particular search engine.

What is meant by Visibility Point?

The visibility point shows the current visibility of your keywords ranking from 1 to 30 on the Google search. For example, keyword ranking on position #1 will have 100% visibility and it will have the visibility point value of 30.

What is meant by Desktop vs. Mobile Ranking?