On-Page Analysis - Glossary

What is meant by the ALT tag?

The total number of ALT tags present for the images in the web page URL.

What is meant by ALT Text?

ALT Text specifies the alternative text to display if elements cannot be rendered. This metric will check if any images don't have ALT attributes.

What is meant by Backlinks?

Backlinks are links in the other domains that are pointing to the page implemented in your domain

What is meant by 'By Issue'?

The SEO impact is categorized and displayed as an issue-based chart for the SEO elements.

What is meant by 'By Severity'?

The SEO impact is categorized and Severity based percentage pie chart comparison will be displayed.

What is meant by Schema Markup Issues?

Schema markup issues are the issues found in the rich snippets implemented on a web page against the Schema.org definition guidelines. This metrics displays the count of rich snippets that have failed against the Schema.org definition guidelines.

What is meant by Missing H1 Tags?

H1 tags are used to define important HTML headings. This metric will show the total of webpages that have missing H1 tags. 

What is meant by Duplicate H1 Tags?

H1 tags are used to define important HTML headings. This metric will show the total of webpages that have the same H1 tags.

What is meant by Missing ALT Tags?

The ALT tag describes the presence or function of an image on a web page. This metric will show the total count of images on a web page that has missing ALT tags.

What is meant by Server Error - 5xx Link?

5xx status code means that the server failed to complete a request. This metrics displays the count of web pages that return a 5xx status code.

What is meant by Broken Links - 4xx Link?

4xx status code means that the request for a web page or other resource contains a bad syntax. This metrics displays the count of web pages that return 4xx status code.

What is meant by Hreflang?

Hreflang is an HTML attribute used to specify a web page's language and geographic target. This metrics displays the total count of webpages using the hreflang attribute.

What is meant by No-index Robot?

The web pages must be accessible to Search engines for better SEO results. This metric will check if the web page is accessible to search engines.

What is meant by Pagination Next or Prev?

This metrics displays the count of Page URLs that have next and previous URLs.

What is meant by H1 Tags Available?

H1 tags are used to define important HTML headings. This metric will show the total of webpages that have an H1 tag.

What is meant by Images Available?

This metrics provides the total number of images available in the domain.

What is meant by Multiple H1 tags?

H1 tags are used to define important HTML headings. This metric will show the total of webpages that have multiple H1 tags.

What is meant by Missing Titles?

The title tag specifies the web page title. This metric will show the total of webpages that have missing titles.

What is meant by Missing Canonicals?

Canonical URL informs search engines that a specific URL represents the source of the content for a web page. This metric will check for a canonical URL or tag on the web page.

What is meant by Duplicate Titles?

The title tag specifies the web page title. This metric will show the total of webpages that have the same title.

What is meant by Missing Description?

The description tag specifies the description of the web page. This metric populates the total number of webpages that have a missing description.

What is meant by Duplicate Descriptions?

The description tag specifies the description of the web page. This metric populates the total number of webpages that have the same description.

What is meant by SEO Metrics?

On-page SEO elements present on the website.

What is meant by Run Reports?

• This option is provided for the user to run the reports manually for the configured domain.
• The reports that can be initiated through this Run report section are
• Ranking related reports
• On-page analysis and Link checker related reports
• Readability score report (Content Audit)
• Usability and Accessibility report
• Code Audit report

What is meant by Manage your campaigns?

The campaigns configured for the domain can be added, edited, and removed through this option.

What is meant by URL - Keyword presence?

It checks and displays whether there is a Keyword presence on the web page URL.

What is meant by Title?

Title provided for the web page URL.

What is meant by H1 Tag?

Heading provided for the web page URL.

What is meant by the ALT tag?

The total number of ALT tags present for the images in the web page URL.

What is meant by Keyword presence in Content?

Keyword presence in the content of the web page.

What is meant by Canonical Element?

Canonical Element (URL) provided for the web page URL.

What is meant by Description?

The description is the short explanation provided for the web page URL.

What is meant by Page URL?

A URL is the address of a given resource on the Web. Web page URL present in the website.

What is meant by SV?

Keyword's total number of searches in search results for a certain period.

What is meant by SV Trend?

The last 12 months Search volume visually as a simple small bar graph for the keyword.

What is meant by Diff?

The value-based display of keyword difficulty for the respective keyword.

What is meant by H1 Tags Available?

H1 tags are used to define important HTML headings. This metric will show the total of webpages that have an H1 tag.

What is meant by Domain?

The website (domain) that is configured in the ESO Application for running reports.

What is meant by Keyword?

A keyword that has been configured under Campaign for tracking the positioning of the keyword in Search engines.

What is meant by Site Metrics?

Website Metrics like Images, H1 Tags, and backlinks present on the website.

What is meant by Page Metrics?

Web page Metrics like Images, H1 Tags, and backlinks present on the website.