Branded vs. Non-branded
- This section will help users understand the keywords in detail by providing the reports on branded and non-branded keywords.
- It provides the ranking for branded and non-branded keywords along with their respective clicks, impressions, CTR, and average position.
- Branded terms are the keyword terms that are recognized as the result of brand recognition.
- Branded keyword helps the user to identify and differentiate between the branded keywords and targeted keywords.
- Branded and Non-branded keywords data is also visually displayed as a pie chart that displays data depending upon choosing clicks, impressions, CTR, ranked terms, 1st page, and 1st position keywords.