Analytics Console - Glossary

What is meant by Domain Traffic?

Domain traffic refers to the visits by the web users to the domain.

What is meant by Page views?

The number of times the user has viewed the specific page.

What is meant by Unique Page views?

The number of times the user has viewed during the same session.

What is meant by New Users?

The number of new users who visited the web page.

What is meant by Bounce Rate?

The number of visits in which a person leaves your website from the landing page without browsing any further.

What is meant by Pages/Session?

The number of individual sessions started by a user. One session lasts up to 30 seconds.

What is meant by Avg Time On Page?

Total Time on Page/(Total Page Views - Total Exits).

What is meant by Avg Session Duration?

Average Time on Page/(Total Page Views - Total Exits).

What is meant by Pages/visit?

The number of individual sessions started by a user. One session lasts up to 30 seconds.

What is meant by Social Network?

A dedicated network or platform which allows users to communicate with each other.

What is meant by Page?

Top-performing web page URLs in the domain.

What is meant by Organic searches?

The total count of Organic Searches done by the user in the search engine.

What is meant by Visits?

The number of times the user has visited the Social Network Page.

What is meant by Impressions?

It is counted each time your ad or webpage link is shown on a search result page.

What is meant by Clicks?

Every click by the viewer on the website available in organic search results is counted as a click.

What is meant by CTR%?

It means the number of clicks that your website receives is divided by the number of impressions your website is shown (clicks/impression).

What is meant by Average Position?

Average position (ranking) of the keywords that were added to the campaign through campaign settings.

What is meant by Search Query?

The search terms or keywords through which the user has reached your website.

What is meant by Branded Keywords?

The keyword terms are recognized as a result of brand recognition.

What is meant by Non-Branded Keywords?

The keyword terms that do not reference a brand name or not recognized as the result of brand recognition.

What is meant by Missed Opportunities?

Depending upon the keyword's current Search volume and current ranking for the keywords, the Elite Site Optimizer will give the missed opportunity (traffic) report for the web page.

What is meant by Diff?

The value-based display of keyword difficulty for the respective keyword.

What is meant by Keyword?

The keyword that has been configured under Campaign for tracking the positioning of the keyword in Search engines.

What is meant by Location?

The target location for the website for campaigns. The location can be differentiated by Country, State, and City.

What is meant by Position?

A position is the ranking of the keyword it has obtained in a particular search engine.

What is meant by Search Engine?

A search engine is a platform through which users can search the internet for content and information.

What is meant by SV?

Keyword's total number of searches in search results for a certain period.

What is meant by SV Trend?

The last 12 months Search volume visually as a simple small bar graph for the keyword.